I hate to admit this…
…but most of my businesses have been launched by accident. I don’t want to sound flakey so let me explain.
I started my first business in 1998 called, Computer Training Services. I taught people how to use their computers back in the day when most computer nerds only fixed hardware issues.
I did all of my market research, outlined what I’d offer, and all the other stuff you do, and then I ended up in a local doctor’s office with a low blood sugar attack. He asked what I did for a living, I told him (even though I didn’t have a single customer), and he became my first customer. From that day forward strictly using word-of-mouth, I grew a business that’s still open today.
Same thing with Genius Owl, Ltd, Co. I knew I wanted to build an online course empire, but I never saw myself working with local businesses! I shared what I do at a local Chamber event, got my first local client, and the rest is history. I then added my other services basically like this:
Client: “Do you help with hiring?”
Me. “Sure.”
Then I developed a unique hiring system not used by anyone else in Clovis.
Client: “Do you do Facebook marketing?”
Me: “Nope, but I can.”
And created a Facebook marketing business.
All that behind-the-scenes work when no one knew who I was and I wasn’t even sure if it’d work sure did come in handy when opportunity presented itself!