Branding Made Easy is a clear step-by-step branding and marketing system for non-techies on a shoe-string budget.
BRANDING MADE EASY COURSE
This course reveals the four essentials for powerful branding and marketing, cutting through the noise of what you don’t need. It takes the guesswork out of leveraging your website, Google, Facebook, and more to achieve results.
34 Ways to Promote Your Business Using Technology + 16 Ways to Spice Up Social Media→
WHAT MAKES THIS COURSE DIFFERENT
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It’s specifically designed for individuals who are not tech-savvy, breaking down complex digital branding and marketing tasks into simple, step-by-step instructions.
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The course is ideal for those on a tight budget, offering strategies that can be implemented with minimal financial investment (as low as $0-$500).
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It caters to busy entrepreneurs by providing low-maintenance, automated solutions that deliver significant results without requiring hours of effort.
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The course covers everything from website setup and social media management to SEO, content creation, and strategic marketing, all in one place.
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Participants get unlimited lifetime access to the course materials, including updates and new content.
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The course includes video lessons, screen recordings, and workbooks to ensure clarity and ease of implementation.
WHY LEARN FROM ME?
Why learn online branding from Sherri?
For over two decades, I’ve simplified the complex world of technology and online marketing. Since 1998, I’ve taught computer skills, breaking down challenging tasks into easy steps—even for clients who didn’t know how to turn on a computer!
I’ve also worked with local businesses to build their online brands, optimize Google presence, run effective Facebook ads, and achieve measurable success. Many clients knew they needed an online presence but struggled to connect the dots. Over 80% lacked brand clarity, so I developed a system to define their identity and create a cohesive, results-driven marketing strategy.
Helping business owners thrive is my passion. Seeing tangible results backed by real numbers is the ultimate reward.
MODULE 1
DIGITAL PRESENCE MUSTS
Three beginner-friendly website platforms and how to choose based on skill and budget
The 5 essential website pages and the power of a one-page site
5 design tips to make your site look professionally built
Step-by-step guide to building your website
Choosing your main social media platform and automating it
Step-by-step setup for social media platforms
Google My Business setup, including a proven script for reviews
Easy tips to find the best SEO keywords for your site
Boost your Google ranking with just 15 minutes a month
MODULE 2
CONTENT CREATION
Budget-friendly equipment for creating engaging videos
Editing videos with a reusable template
Designing stunning graphics and photos easily
Posting strategies for maximum engagement
Free sources for endless stock photos
Essential tools and step-by-step usage guides
Leveraging live-streaming to showcase expertise
Hosting effective Zoom meetings and product demos
MODULE 3
STRATEGIC MARKETING
Step-by-step setting up your Facebooks ads that you can then run on autopilot
How long to run your ad and the bare minimum dollar amount I use with my clients
How to create your ads in such a way that you actually get more business
The cheapest and most effective type of ad
How to write your copy using specific phrases and keywords to compel your pre-clients to act
MODULE 4
KNOW YOUR NUMBERS
How to install Google Analytics
How to examine and interpret the data
How to use your website platform analytics
How to use Facebook analytics
And then use that information for your content, Facebook ads, and email campaigns
BONUS MODULE
HOW TO LAUNCH YOUR OWN PODCAST
The digital world thrives on recognition. Think of Netflix's "ta-dum" or Hulu’s familiar cues—sounds that instantly connect you to what you love. Podcasts offer you the chance to create that same connection with your audience.
Listeners tune in everywhere—at the gym, commuting, cleaning, or relaxing with their dog. Your voice meets them there, delivering valuable, engaging content that builds trust and rapport.
A podcast makes you the voice of expertise. It’s not just about being heard; it’s about cementing your authority and becoming the obvious choice for both current and future customers.
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A. The best investment in business is our education. If your online brand isn't bringing you customers, yes, you need this course. There are things in this course that can take your online brand to the next level or give you tools that you weren't using yet because you didn't know they existed or how. Like do you know which element in website design equals 90% of turning visitors into customers? Or the most effective way to get Google reviews using your Place ID? And are you boosting or doing actual ads? Boosting is the biggest waste of money! You need this course!
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A. I love this question! Yes, it will! Why? Because you will start off strong! You won't have to go back and do all the work. You'll have your marketing system in place from the beginning communicating professionalism and competency right off the bat.
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A. Some binge it like a good Netflix show. Others do a lesson a day. Some a module a day. It really depends on you. The entire course is a little under 12 hours. You can literally execute all that's in the course and launch your online brand in one day. It really depends on you. I highly recommend that you schedule it like a doctor's appointment. I tell my clients that business always comes first. If you have it scheduled and need to take care of business, reschedule your course time right then! And I don't mean busy work. If you stand to make money, reschedule! If you just don't want to do it so decide shredding papers is more important, don't. Get to your course work!
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A. The first thing is that I've been an entrepreneur since 1998 when I opened my first business, Computer Training Services, that taught people how to use computers and computer software. I've had clients that didn't even know how to turn their computers on! Most were 50 and over that were intimidated by technology but were forced into using computers to stay in touch with family members who loved tech! What makes this course different is it's simplicity. All the noise and confusion is eliminated. I also broke everything down with step 1...click here...select this...etc. It's also screen recorded and the steps outlined in your workbook. Complex things are broken down into simple steps along with some best practices and design elements.
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A. This course and marketing system is for any business whether it's a brick and mortar business with a large staff, a mom and pop shop, a solopreneur, an online business, personal trainer, real estate agent, non-profit organization, dentist office, doctor's office, chiropractor, grocery store, restaurant...you name it! I've designed it specifically for the non-techies on a shoestring budget, but any business--big or small--can use the system outlined in this course.
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A. This course is a lifetime-access course. You can access your lessons next week, next year, or 10 years from now! And as I regularly update with new content or changes to existing practices, you'll be the first to know!
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A. COVID-19 has changed the business landscape forever. I'm not saying this to scare you, be dramatic, or make a dime. I'm very prosperous with my current business. Before COVID-19, I was an "online brand presence preacher" telling all of my clients that they must get on Google and have a website! After watching the businesses that had an online presence adjust and adapt during the pandemic in comparison to those who had no idea how to use technology and had no presence, it became increasingly clear that it's no longer optional. I mean, look at your own business post COVID-19. You tell me if you think you can continue business as usual.
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A. When I say, "Shoestring," I mean shoestring! I'm not even playing when I say you can do everything minus the Facebook ads for $0. I recommend a bare minimum of $15 for a domain name. And if you want to rock it the easiest, $216. These are all current prices for a domain name at GoDaddy and website at Squarespace, my two favorite companies. As far as Facebook ads, I show you how to run your ads for literally a few dollars a day, less than your favorite coffee at Starbucks. I used to be so poor, I said I was po because I couldn't afford the or! I understand little to no budget for sure!
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A. Yes! You can go at your own pace. I designed this course with your busy schedule as a busy business owner in mind. You can complete this course in 4 hours, 40 days, or 4 months! Whatever works for you. And if you do each step as you go, you'll have your online brand launched by the end of the last module! Or you can do each module and then go back and implement each step. However you want to do it is up to you!